Privacy Policy — Swallow Games

Effective date: 2026-06-08 · Last updated: 2026-06-13

1. Who we are

Swallow Games (KVK 42057500), a company registered in the Netherlands ("Swallow Games", "we", "us"), publishes mobile games. This policy explains what information our game collects when you play it, why, and what choices you have. It applies to the game we publish, MYTHFALL (referred to below as "the app" or "the game").

You can reach us at privacy@swallowsapp.com for any privacy-related question or request.

2. What we collect

You can play the entire game without creating an account or giving us your name, email, or any other personal detail. Signing in with Google is optional and only needed if you want to post scores to the online leaderboards (see 2.3). The only information we or our service providers collect is the following:

2.1 Data collected automatically

• Advertising ID (GAID). Your device's Google Advertising ID, used to serve ads and measure their performance. You can reset or delete it at any time in your device's Settings → Google → Ads.
• Device information. Device model, operating system version, screen size, language, approximate location (your country/region, derived from your IP address), and app version. Used for compatibility, analytics, and ad delivery.
• App usage events. Which screens you open, how long you play, what actions you take inside the game (for example: starting a run, unlocking a champion, completing a round). Used to improve the game. These analytics are collected only if you consent (see Section 4); if you decline, no usage events are sent.
• Diagnostics. The Google Firebase and AdMob SDKs collect technical diagnostic and performance data — for example, crash reports, error logs, and performance metrics such as load times — so we can keep the game and its ads stable and working reliably. This is collected by those SDKs to operate the service.

The advertising ID and device information above are processed for advertising in line with your ad choices (Section 4); when you decline personalized ads, ads are served on a non-personalized (contextual) basis.

2.2 Data you provide when purchasing

• Purchase confirmations from Google Play. We receive a receipt that confirms what you bought, but we do not receive your credit card number, bank details, or billing address — that stays with Google.

2.3 Online leaderboards (optional)

If you choose to sign in with Google to compete on the online leaderboards, we store the following in our database (Google Cloud Firestore): your Google account's user ID (a number — not your email), the display name on your Google account, and your challenge results (clear time, gold held, and when you cleared). We use your Google display name as your public leaderboard name (rather than your local in-game summoner name) so that names shown on a board we cannot otherwise moderate are governed by Google's own name policies — note that your Google display name may be your real name. Your display name and results are publicly visible to other players on the leaderboards. Your local in-game summoner name, set in Settings, is never uploaded. You can sign out at any time from the leaderboard screen; to have your leaderboard entries deleted, email us at privacy@swallowsapp.com.

2.4 In-app feedback (optional)

If you choose to use the Send Feedback form (Settings → Legal & Support) we store, in our database (Google Cloud Firestore), the message you write and the feedback category you pick, together with technical context to help us investigate: your app version, your device platform (web/Android/iOS), and a short summary of your game progress (such as your account level, runs played, and best round). Each submission is tied to an automatically created anonymous account identifier so the form needs no sign-in; if you happen to be signed in with Google for the leaderboards, your Google display name is attached so we can recognise your reports. Providing a reply email address is entirely optional — leave it blank to stay anonymous, or add it only if you would like us to be able to respond. Feedback is private (not shown to other players). To have your feedback deleted, email us at privacy@swallowsapp.com.

2.5 What we do not collect

We do not collect your phone number, precise location (GPS), photos, contacts, microphone input, or any data from other apps on your device. We do not collect your email address unless you voluntarily provide one in the optional feedback form (see 2.4). Signing in with Google shares only the account identifier and the public display name described in 2.3 — not your email address or contacts. We do not ask for your real name; note, however, that if your Google display name is your real name it will be shown publicly on the leaderboards (see 2.3).

Your game progress — collection, currencies, season pass, settings, and the "Remove Ads" purchase flag — is stored locally on your device and is never uploaded to us. The only online data is the optional leaderboard entries described in 2.3 and the optional feedback described in 2.4. The in-app "Back Up Save" feature produces a code that you copy and keep yourself; it is not transmitted to us.

Local reminders. If you enable Notifications (Settings → Gameplay), the app schedules occasional local reminders on your device — for example, that your free summon is ready or your login streak is about to reset. These are generated entirely on your device, are off unless you turn them on, and send no data to us.

3. Who we share data with

The app uses the following third-party services. Each receives only the data described above, and each has its own privacy policy which governs their handling of that data.

If we add or change advertising partners (for example by enabling additional ad-mediation networks in a future release), we will update this list and bump the "Last updated" date above. You can review and change your advertising and analytics choices at any time from the in-app Settings → Privacy & Ad Preferences screen.

We do not sell your personal data to anyone.

4. Advertising & your consent

The app shows interstitial ads between game rounds and optional rewarded ads you can choose to watch for in-game rewards. With your consent, ads may be personalized based on your advertising ID and inferred interests; if you decline, you are shown non-personalized (contextual) ads instead. Rewarded ads are always opt-in, and you can play the entire game whichever choice you make.

• Our first-launch consent prompt. The first time you open the app, it shows a privacy prompt where you can accept or decline personalized ads and usage analytics before either begins. Until you choose, neither personalized ads nor analytics are active.
• Change your choice anytime in-app. Go to Settings → Privacy & Ad Preferences to turn personalized ads and analytics on or off at any time.
• Google's consent form (EEA/UK, Android). On Android devices in the European Economic Area, the UK, and Switzerland, the app also presents Google's User Messaging Platform (UMP) consent form — a Google-certified Consent Management Platform under the IAB Transparency & Consent Framework — which governs advertising consent at the device level. You can re-open it from the same Privacy & Ad Preferences screen.
• Device-level controls. You can also opt out of ads personalization for all apps in your device Settings → Google → Ads ("Opt out of Ads Personalization"), or reset your advertising ID there.
• Children and teens. We follow Google Play's Families policy. See Section 7.

5. Your rights (GDPR, CCPA, and similar laws)

Depending on where you live, you have the right to:

• Access — request a copy of the data we hold linked to your device's advertising ID.
• Deletion — request that we and our service providers delete that data.
• Object — ask us to stop processing your data for analytics or advertising.
• Non-discrimination — exercising any of these rights will not reduce the game's functionality for you.

To exercise any of these rights, email privacy@swallowsapp.com and include the advertising ID your device is using (Settings → Google → Ads → Your advertising ID). We respond within 30 days.

For California residents: we do not sell or share personal data as defined by the CCPA/CPRA.

6. Data retention

• Analytics events. Kept by Firebase for up to 14 months (default retention), then aggregated or deleted.
• Ad interaction data. Retention varies by ad partner; see each partner's policy in Section 3.
• Purchase receipts. Kept by Google indefinitely; we retain purchase tokens only as long as needed to validate entitlements.

7. Children's privacy

MYTHFALL is intended for ages 13 and older and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has used the app and personal information has been collected, please contact us at privacy@swallowsapp.com and we will delete it.

If you decline personalized ads — at the first-launch prompt, in Settings → Privacy & Ad Preferences, or via Google's consent form — only non-personalized, Families-policy-compliant ads are shown, and no usage analytics are collected.

8. Security

All network communication between the app and the services listed above uses TLS (HTTPS). We do not store any user data on our own servers — all data is handled by the third-party services listed in Section 3 under their own security controls.

9. Changes to this policy

We may update this policy from time to time. The "Last updated" date at the top reflects the most recent change. Significant changes will be announced in the app's release notes.

10. Contact

Questions, requests, or complaints: privacy@swallowsapp.com

If you are in the EU and wish to lodge a complaint with a supervisory authority, you can find yours at edpb.europa.eu.