Privacy Policy — Swallow
1. Who we are
This app ("Swallow", "the app", "we", "us") is developed by Johan Sander van Blitterswijk, a sole trader based in the Netherlands, trading as "Swallow Games". This policy explains what information the app collects when you play it, why, and what choices you have.
You can reach us at privacy@swallowsapp.com for any privacy-related question or request.
2. What we collect
We do not ask you to create an account, sign in, or give us your name, email, or any other personal detail. The only information we or our service providers collect is the following:
2.1 Data collected automatically
- Advertising ID (GAID). Your device's Google Advertising ID, used to serve ads and measure their performance. You can reset or delete it at any time in your device's Settings → Google → Ads.
- Device information. Device model, operating system version, screen size, language, country (derived from IP address), and app version. Used for compatibility, analytics, and ad delivery.
- App usage events. Which screens you open, how long you play, what actions you take inside the game (for example: starting a run, unlocking a skin, completing a level). Used to improve the game.
- Crash and error data. If the app crashes, we receive a stack trace, the state of the app at the moment of the crash, and basic device info. Used only to fix bugs.
2.2 Data you provide when purchasing
- Purchase confirmations from Google Play. We receive a receipt that confirms what you bought, but we do not receive your credit card number, bank details, or billing address — that stays with Google.
2.3 What we do not collect
We do not collect your name, email address, phone number, precise location (GPS), photos, contacts, microphone input, or any data from other apps on your device.
3. Who we share data with
The app uses the following third-party services. Each receives only the data described above, and each has its own privacy policy which governs their handling of that data.
| Service | Purpose | Data received | Policy |
|---|---|---|---|
| Google Firebase Analytics | Product analytics | Usage events, GAID, device info | link |
| Google Firebase Crashlytics | Crash reporting | Crash logs, device state | link |
| AppLovin MAX | Ad serving & mediation | GAID, IP, device info, ad events | link |
| Google AdMob | Ad network (via AppLovin mediation) | GAID, IP, device info | link |
| Meta Audience Network | Ad network (via AppLovin mediation) | GAID, IP, device info | link |
| Unity Ads | Ad network (via AppLovin mediation) | GAID, IP, device info | link |
| Mintegral | Ad network (via AppLovin mediation) | GAID, IP, device info | link |
| Pangle | Ad network (via AppLovin mediation) | GAID, IP, device info | link |
| Google Play Billing | Processes in-app purchases | Purchase token, SKU ID | link |
We do not sell your personal data to anyone.
4. Advertising
The app shows ads between game rounds and rewarded ads you can opt into to earn in-game rewards. Ads may be personalized based on your GAID and inferred interests.
- Opt out of personalized ads on this device. Go to Settings → Google → Ads and turn on "Opt out of Ads Personalization" (or reset your advertising ID).
- Opt out via our consent prompt. On first launch, the app shows a consent prompt (powered by AppLovin's Consent Management Platform). You can change your choice later at any time from the in-game Settings → Privacy → Ad Preferences screen.
- Children and teens. We follow Google Play's Families policy. Users under 13 are not knowingly served personalized ads. See Section 7.
5. Your rights (GDPR, CCPA, and similar laws)
Depending on where you live, you have the right to:
- Access — request a copy of the data we hold linked to your device's advertising ID.
- Deletion — request that we and our service providers delete that data.
- Object — ask us to stop processing your data for analytics or advertising.
- Non-discrimination — exercising any of these rights will not reduce the game's functionality for you.
To exercise any of these rights, email privacy@swallowsapp.com and include the advertising ID your device is using (Settings → Google → Ads → Your advertising ID). We respond within 30 days.
For California residents: we do not sell or share personal data as defined by the CCPA/CPRA.
6. Data retention
- Analytics events. Kept by Firebase for up to 14 months (default retention), then aggregated or deleted.
- Crash logs. Kept by Firebase Crashlytics for up to 90 days.
- Ad interaction data. Retention varies by ad partner; see each partner's policy in Section 3.
- Purchase receipts. Kept by Google indefinitely; we retain purchase tokens only as long as needed to validate entitlements.
7. Children's privacy
Swallow is targeted at ages 13 and older. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has used the app and personal information has been collected, please contact us at privacy@swallowsapp.com and we will delete it.
Users identified as under 13 are served only non-personalized, Families-policy-compliant ads.
8. Security
All network communication between the app and the services listed above uses TLS (HTTPS). We do not store any user data on our own servers — all data is handled by the third-party services listed in Section 3 under their own security controls.
9. Changes to this policy
We may update this policy from time to time. The "Last updated" date at the top reflects the most recent change. Significant changes will be announced in the app's release notes.
10. Contact
Questions, requests, or complaints: privacy@swallowsapp.com
If you are in the EU and wish to lodge a complaint with a supervisory authority, you can find yours at edpb.europa.eu.